In the ever-changing landscape of website design, it's important to stay up to date on the latest trends and technologies. If your site is starting to look a little dated, or if you're just not seeing the conversions you want, it might be time for a redesign.
Read on for an in-depth look at what goes into the website redesign process — and be sure to contact our team for a free, personalized quote!
How much does it cost to rebuild a website from the ground up?
The average cost to redesign a website is between $3,000 and $65,000. The cost of a rebuild is determined by a number of factors, including the size and functionality of your site. Other features, such as the experience, resources, and deadline of your web design company, may also influence your price.
Are you ready to learn more about what it will cost to redesign your website in 2022? Keep reading — or, for the most accurate estimate, contact our award-winning staff via online chat for a free, personalized quote!
What is website redesign?
A website redesign is more than just a visual makeover. While a simple refurbishment of your site's appearance may be all you need, smart rebranding also considers the practicality and usefulness of your site.
Because of the wide range of possibilities that a redesign may cover, any good web designer, would categorize redesigns into four categories:
Redecoration: A redecoration simply involves making the interior more beautiful. If you're rebranding and updating your company's colors, for example, a redecoration is ideal. Because less design time is needed, redecoration has a low price tag.
Rewire: A rewire focuses on backend changes to your website. If you're moving to a new content management system (CMS), such as WordPress (popular content management system), for example, a rewire is an option. Rewires are more costly than redecorations owing to the technical expertise needed.
Remodel: A remodel entails not just a visual and technical makeover of your site. A remodel, for example, is a popular option if you want to update the appearance and functionality of your website. Because this website redesign is time- and resource-consuming, it comes at a higher price.
Rebuild: A new website is built for a rebuild, but certain components from your old site, such as pictures or text, may be reused. A rebuild is ideal if you're undergoing intensive rebranding or are using an older website. It is the most expensive redesign alternative available.
In most situations, small businesses understand that their websites need to be updated, but they don't know where to start. When looking at the typical cost of a website redesign in the next section, use chat with our support team for a price quotation, or utilize the above classifications as a guide.
How much should you budget for website redesign services?
With a price range of $3000 to $65,000 for website redesigns, many small business ask the same question: "What is a reasonable cost for redesigning our website?" The answer to your inquiry is determined by a variety of criteria, some business-related and others company-related.
The size of your site, on the other hand, is the most important influence in pricing website redesign services. That's why measuring how many pages are on your website — or how many pages you want to include — is a good indicator of what you should spend on website redesign solutions.
Small website (1 to 50 pages)
A simple website may have anything from a single to 50 pages, with redesign expenses starting at $3000 and going up to $24,000.
Here's a look at the costs of a small website's redesign plan: Here is a breakdown of website redesign expenditure for a small firm:
Cosmetic: The average design cost of a website is $3000 to $5000, depending on the extent of work and complexity. This fee does not typically include site backend modifications such as the installation of a new CMS in most cases.
Backend: Your expenses will vary based on the amount of work required to keep your website up to date. A basic web design may cost anywhere from $7000 to $15,000 for visual and backend upgrades. Functionality and usability modifications are included in these prices, as well as a fresh new style for your site.
Copywriting: You can pay for copywriting services for your website if you collaborate with a full-service digital marketing firm, like Ankuv, for your website redesign. For a small website, copywriting costs an additional $2000 to $4000 on average.
Marketing: If you're like most businesses in your sector, you may invest in digital marketing to help drive traffic to your new, improved website. While there are a number of options available, the majority of firms with a small site spend an average of $3000 to $5000 each month.
Medium-sized website (50 to 150 pages)
A medium website, which involves 50 to 150 pages, might have redesign costs from $24,000 to $40,000.
Here's a closer look at medium-sized site website redesign costs:
Cosmetic: A visual-only rework of your website will set you back anywhere from $9000 to $15,000. This quote may include small backend changes depending on your web design business.
Backend: A complete redesign with visual and technical upgrades website costs between $16,000 and $28,000. For example, your design firm may make sure that your website is mobile-friendly or move it to a new CMS.
Copywriting: Your website redesign may also include copywriting services. The cost of copywriting for a medium-sized site might range from $4000 to $7000, depending on the number of pages and their word counts.
Digital marketing: Your company may also invest in digital marketing services, which start at $4,000 and go up to $6,000 a month for medium-sized websites. You may improve your website's online presence using search engine optimization (SEO) or pay-per-click advertising (PPC).
Large website (150 to 250+ pages)
A large website may be anywhere from 150 to 250 pages long and redesign costs anything from $36,000 to $65,000.
Cosmetic: A website makeover that just focuses on the visual aspects costs anywhere from $15,000 to $25,000. Changing the appearance of your website as a result of the scale of your site usually takes more time and care from a professional design firm.
Backend: A complete visual and technical makeover might cost anywhere from $24,000 to $47,000. Technological improvements, like as website aesthetic upgrades, need expert design and development expertise.
Copywriting: Copywriting is required in most situations for companies with a large website. Their rates start at $6000 and go up to $10,000 if you add copywriting services to your website rebuild. Depending on the number of pages on your site, they may charge more than this range.
Marketing: To invest in digital marketing services, your company will need to spend between $6,000 and $8,000 each month. Depending on how aggressive of marketing strategies you take, this cost may vary.
Even if the cost of website redesign varies, it provides a lot of customization options. Your company may generate its site's content in-house but hire a web design agency for digital marketing services. This method reduces your redesign expenses while also increasing the return on investment (ROI) of your website.
How often should you redesign a website?
Businesses should modify their websites every two to three years, according to web design agencies. That doesn't imply you have to start from scratch and rebuild your site; rather, it suggests that you keep your website up to date with industry and user expectations.
Consider a redesign if you notice any of the following problems on your website:
Hasn't produced any traffic, conversions, or leads.
Doesn’t provide a user-friendly or intuitive experience
Doesn’t appear to be secure and up-to-date
Doesn't cater to mobile users.
If you're not sure whether your website needs an overhaul, have a friend, family member, or someone unfamiliar with your company's site browses it. To see if any improvements could be made to the look and functionality of your website, get their input.
What determines website redesign prices?
This section is for you if you want a comprehensive look at all of the elements that influence website redesign pricing. While many factors can influence your remodel expenses, there are only seven that have the most significant impact.
In 2022, the following seven aspects will influence website redesign pricing:
1. Size
The most important element in website redesign expenditures is the size of your website. In almost all cases, businesses with a larger website will pay more than those with a smaller site — even if one requires a redecoration and the other a renovation. That's why many web design firms, such as Ankuv, ask about the number of pages on your website. It helps our team to give you an accurate price estimate so that you may make informed decisions.
How can you find out how big your website is? The following is a list of the page ranges for your own site:
A small website has from one to fifty pages
A medium website has between 50 and 150 pages
A large website has between 150 and 250+ pages
Keep in mind that the page range for some web design firms may differ. A small team of web designers, for example, might consider a 25-page website excessive because it is spread across a smaller number of individuals.
That is why working with a well-known firm may be beneficial.
2. Design
The design of your website has a significant influence on the web redesign cost. If you're searching for a straightforward website rather than a feature-rich one, you may expect to pay less because it takes less work to create.
That doesn't imply you should ignore the importance of a well-designed website, however. To stay in touch with their target audience, businesses must continue to maintain sites that represent them and speak to their brand. If you're a coffee shop, for instance, your website should reflect that.
Here are some examples of better website design types:
Basic: A simple web design gives your organization a functional, yet appealing website. This style can represent your brand and provide a pleasant user experience whether you're a home service business or software provider.
Modern: A contemporary website for your company is created using a modern web design. While a simple design may be relaxing, a contemporary one takes additional measures to improve the appearance of your website.
High-end: A high-end web design service is a more complicated, slick website for your business. This style is ideal for communicating your value to customers at a higher price point for goods or services.
World-class: A world-class web design provides your company with an innovative and cutting-edge website. Whether you're a national or international business, this style can be used to emphasize your industry leadership and product quality.
Because of the many styles accessible, as well as the fact that everyone sees them differently, it's critical to hire a web design company that places importance on communication. You may thus be sure your firm understands what your business requires and desires. Ankuv, for instance, has developed a seamless connection between words and actions.
We collaborate with you to hire a project manager who will set up routine check-ins to report on the development of your own website. We provide you with access to our project management system as well as a dedicated project manager - someone who schedules regular check-ins to share your website's progress. Our distinct approach is why our client recommendation score is 263 percent greater than the usual industry average.
3. Functionality
Another aspect to consider when determining the cost of a website redesign is functionality. It covers all of the interactive features on your websites, such as your navigation bar, shopping cart, and payment processor. In a nutshell, it's a vital component of your site that web design agencies recommend reworking every two to three years.
Websites revamp cost of functionality changes vary. If you have an eCommerce business, website functionality is a crucial aspect of your daily operations, which is why you may spend more on upgrades and migrations.
A firm that simply utilizes its website to generate leads may not spend the same amount on its website's functionality as one that uses it to create sales, for example. While they need to have user-friendly navigation, they don't need an eCommerce transaction processor like an online store.
Look for a web design firm that understands your company when you're comparing agencies.
You want a design and development firm that is interested in your business, products, and services like Ankuv. With our proactive approach, we individualize every client's website performance to their specific requirements.
To date, we've launched over 150 sites, which have generated more than 720,000 leads for our clients in the last five years.
4. Integrations
Integrations are another crucial component of website redesign pricing for both offline and online enterprises. Integrations link your website to a third-party system, such as eCommerce solutions or Content Management Systems, to enhance and simplify the data and operations on your site.
Content Management Systems, such as WordPress, make it simple to add content to your website. A CMS is beneficial for businesses that use content marketing since you'll be adding new pages, articles, and blog entries to your site every day.
The price of a website redesign varies drastically, depending on the third-party system and complexity involved in integrating — or, in some cases, developing — it.
If you're thinking of changing your website's layout with fresh or custom integrations, working with a full-service web design agency like Ankuv is a smart idea. We bring everything you'll need to relaunch your updated website and cut down on the hassle of dealing with many companies at the same time.
5. Content
Copy is essential for any company website, therefore it's becoming more popular for web design firms to offer copywriting services. If you want professional copywriting services, go with a full-service web development agency.
We're prepared to assist you with anything from content and copywriting to social media management and email marketing. We also provide other services, including project management assistance for both businesses and individuals. Our team of professional writers is based in Vancouver, BC, and specializes in Internet Marketing for Startups & SMEs (SMEs) through its direct-to-consumer offering. For example, Ankuv has a dedicated staff of in-house copywriters, allowing us to create high-quality material for your website. In comparison, a website design business may outsource those activities to authors who lack the necessary skills to produce original and interesting text for your site.
Copywriting services might vary in cost, but Ankuv maintains them consistently — another advantage of working with a full-service web design agency.
Purchase SEO copywriting if you decide to invest in copywriting services. Digital marketers and writers optimize your web pages for search with SEO copywriting, making them simpler for search engines and customers in your target market to locate.
6. Responsive design
You may not have a responsive website if you have an ancient one. A responsive website adapts to the screen size of the user's device, allowing visitors on any device from PCs to tablets to smartphones to access it. It's crucial for you to provide a consistent user experience across devices since more than 50% of Internet traffic comes from mobile devices.
The best — and most cost-effective — solution for all-around device support is a responsive design, which adapts to a user's screen automatically and provides them with a seamless experience across devices. With a responsive design, your site changes to fit each user's screen without requiring additional work on their end.
Responsive design, on the other hand, costs around $3000.
A separate mobile site, such as those on tablets or smartphones, is the alternative to responsive design. This option needs a lot of development and design effort since your firm must build a new website for your business.
A separate mobile site will set you back between $5,000 and $25,000 in comparison to a responsive design.
Even if you're employing a responsive design, it's worth asking your web design firm for their advice. While uncommon, some organizations may find having a mobile website to be beneficial. However, in most situations, a responsive website is the best alternative.
7. Marketing
It's becoming more frequent for businesses to bundle their website redesign with an Internet marketing strategy as more organizations embrace digital marketing. A firm may, for example, get a redesign, an SEO and PPC campaign, and so on.
It's a good idea to have a conversation about it with your colleagues and senior executives.
A website redesign may provide immediate benefits to your site, but if you want to get the most out of your investment, digital marketing is essential. You can make certain that your website ranks on top of relevant search results rather than second, third, or fourth place.
For context, 75% of consumers stick to the first page of search results.
You can also enhance the usability of your website with an ongoing digital marketing approach. Your dedicated account manager, for example, may conduct A/B testing to discover new ways to make your site more user-friendly and effective.
Keep in mind that digital marketing is a long-term resource intensive process. And if you're unsure about committing to online marketing for the long term, remember that we've helped our clients drive more than $3 billion in revenue over the last five years.
Your website is the top influencer of your site redesign expenditures. nIt isn't the only element that affects website redesign pricing, but it's not insignificant. Your web design firm has an impact on the cost of a fresh site for your business.
What affects the cost of a web design agency?
For example, three web design agency-specific variables may affect the custom website design costs:
1. Experience
Working with a professional web design firm is extremely helpful.
Our web design firm, Ankuv, is a web design agency with more than 5 years of expertise that can create a website that best meets the needs of your business. With over 5 years of expertise and over 150 websites created, Ankuv is an excellent case study on how to properly establish a website.
A web design agency's experience, on the other hand, raises the price of a website redesign.
For many organizations, the extra money is worth the investment. Your company's online presence is its digital face, so it's critical to have a quality website. You risk losing customers and income to your rivals if you don't have an easy-to-use site as well as a trustworthy one.
But, how much does it cost to acquire experience?
When it comes to web design costs, there is significant variance among agencies. The fee difference might be as little as hundreds of dollars to thousands of dollars, depending on the web design agency's expertise, location, and workload.
2. Size
A collaboration with a midsize to a big web design agency, such as Ankuv, can affect your custom site redesign expenses. A bigger firm generally has higher fees for its services since it is supporting a full-time team of designers and developers rather than a tiny one.
While a small agency may provide you with a cheaper website redesign price, a larger one has several advantages. Unlike a small web design company, they give your company access to designers and developers from many areas of expertise and backgrounds.
Furthermore, for your website and team's convenience, it's worth paying for the benefits of a mid-sized to a large firm. While a small agency may save your company money in the beginning, the resulting website cost will be more in the long run.
The size of an organization's website has little bearing on the expense of a makeover. For example, a web design business may boost its website redesign prices by several dollars depending on the number of services it provides.
3. Deadline
Choosing to modify your website quickly on a tight schedule might raise the cost of website redesign. Whether you work with a small, medium, or large web design firm, you may expect to pay more for faster turnaround times.
That is why some organizations provide a 30-day website design as an alternative.
Your chosen deadline or launch date for your website redesign may result in thousands of dollars in additional expenditures. This website cost increase is determined by a variety of criteria, including the size, functionality, web developer, website designer, and complexity of your site.
For certain enterprises, a fast redesign is the only alternative — but if your firm can, you should avoid it. You may use those funds to enhance the long-term success of your redesign by investing in more essential services like marketing or copywriting.
Why redesign a website?
There are several good reasons to go forward with a website redesign if you're on the fence:
1. Make your site user-friendly
You can bet that they'll visit your website if more than 70 percent of firms and 80 percent of customers do their product research online. However, if they don't have a pleasant user experience on your site, they won't stay long.
Consider these figures, which may help you to understand the situation:
After a terrible user experience (UX), 92% of customers switch to another vendor.
After a poor experience, 8 in 10 users are less likely to return to a website.
86% of users are prepared to pay more to have a superior online experience.
Invest in a makeover, and you'll be able to offer your target audience the best online experience possible. Users will be more likely to select your company for their needs if they have a positive online experience, which has an immediate financial benefit.
2. Support your mobile visitors
Mobile devices account for more than 50% of all Internet traffic. With more consumers relying on their tablets and smartphones to research purchases, it's essential that businesses have a mobile-friendly website.
The following are a few statistics that illustrate the need for mobile support in website design:
Users are 51.3% less likely to interact with firms that aren't mobile-friendly
81% of users have a higher opinion of businesses with mobile-friendly sites
58% of consumers are more likely to purchase from a website that is mobile-friendly.
As more individuals, from businesses to customers, shop on their phones, it's becoming a must for companies to have a mobile-friendly website. It's even more essential if you're investing in SEO, since Google considers websites from a mobile perspective.
3. Increase your trust and credibility
It's critical for your website to project trust, whether it's offline or online. Users won't buy your products, contact your team, or visit your store if they don't trust your site. They'll go somewhere else.
Look at these numbers to see how important trust is in today's online world:
66.8% of a consumer's view on company trust is derived from your website.
Your website's design makes up for about 90% of all first impressions.
Redesign your website to increase its trust, style, and functionality. A redesign may help you increase conversion, lead generation, and sales by establishing trust with visitors right away. These are all benefits that can have a significant financial impact on your bottom line.